FOMO is the fear of being excluded from social events or trends. This fear has become increasingly prevalent in the digital age. At the same time, influencers have become influential personalities who exert a significant influence on the purchasing decisions of their followers. Influencer promote products or services through engaging content. Their ability to inspire a sense of trust and authenticity in their followers makes them compelling catalysts for consumer behavior today. With their imapact and presence on social media, influencer actively use FOMO to promote themselves and their products, often leading their followers to make purchasing decisions they often would not have made without this influence. In the first part of our paper, we explain the term FOMO in general terms. We cover the different types of FOMO and what influences they have on our lives. In the second part of the paper, dive deeper into the topic of FOMO and influencers and how they influence our buying behavior. For this purpose, we interviewed people of different age groups about their social media consumption and which means and media they use to make purchasing decisions. The goal of this work is to draw attention to the fact that almost every single one of our purchase decisions is influenced by people in our environment or influencers and what dangers this holds.
Videography.
Photography.
Research.
Web-Development.
Graphic Design.
Research.
Videography.
Research.
Photography.
Research and Knowledge
2023
© Tobias Schittenkopf 2023
Research and Knowledge
2023
Video - Abstract - Poster